How To Use Social Media & Email Marketing Together

Social media and email marketing are important elements of online marketing. You already know social media is hot and present everywhere, I don?t need to tell you that. However, sometimes people forget or underestimate the power of?email marketing. Some?think it?s kind of a outdated tactic that?s not relevant anymore. Well, that?s really not true. Today we?ll look at both tactics and discover more about them and how to use these channels more effectively to promote your business and attract customers.

Social Media Marketing (SMM) versus Email Marketing

Social media marketing is different than email marketing.

Email is push media: you ?push? your message out into someone?s email inbox. It?s more persistent to a receiver as it?s waiting there in the inbox for action to be taken.

Social media is more like a river: it flows by. It?s attention based. Some of these ?rivers? move really quicky, like Twitter. Others more slowly, like Facebook or LinkedIn.

Neither of these two media? is better. You actually need both because they interact with people in different ways. By using both you can achieve better performance and get more out of your marketing efforts.

Social?& Email Working Together

So how would this work, you ask? There are basically 3 components at work here:

1. Content: you need to have greatcontent first (can be promotional, informative, funny,??etc).
2. Distribution: promote your content by distributing/sharing it(email marketing and/or social media).
3. Conversation: by using social media platforms you can get conversations going about your content and get links and traffic to your site in the process.

PRO TIP: When you distribute content through email (such as a blog post or infographic), make sure you include social media share buttons and provide a link to where the conversation is happening (instead of directly to your home page). Many email marketing service providers provide these social features nowadays.

You can even include video, which is a really good type of content as people love to watch videos) into email marketing newsletters. With HTML5, you can play video within an email, which is a great feature for users. Especially as the use of mobile (tablets, smartphones etc) continues to grow and becomes more important, these kind of marketing strategies can set you apart from the competition and give your users an added value.

For more information on social and email marketing, visit http://www.socialmediaexaminer.com/email-and-social-media-marketing-integration/

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Source: http://www.netconnexion.com/blog/social-media-email-marketing/

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